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Nicolas Ghesquière Denounces LVMH's Photo Op With Donald Trump

Louis Vuitton's artistic director speaks out after the president visited a new Louis Vuitton factory.

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  • After President Donald Trump visited the opening of a new Louis Vuitton factory in Texas, appearing alongside LVMH leadership, Louis Vuitton's artistic director Nicolas Ghesquière spoke out on Instagram.
  • Ghesquière wrote that he is "refusing this association" between LVMH and Trump.
  • The appearance prompted the hashtag #boycottlouisvuitton online.

    Louis Vuitton's artistic director, Nicolas Ghesquière, pushed back against President Donald Trump's appearance at the opening of a new Louis Vuitton factory in Texas last week. During the visit, the president posed for a photo op alongside top executives from Louis Vuitton Moet-Hennessy, including Chief Executive Bernard Arnault and Louis Vuitton CEO Michael Burke.

    Ghesquière took to Instagram to denounce the ties between Trump and LVMH. Posting the album cover of Evelyn Thomas's 1984 hit, "High Energy," Ghesquière captioned the photo, "Standing against any political action. I am a fashion designer refusing this association #trumpisajoke #homophobia"

    The event in question was the opening of a new Louis Vuitton factory in Texas. Trump was invited to attend, where he posed with LVMH Chief Executive Bernard Arnault and Louis Vuitton CEO Michael Burke for the ceremonial opening. Ivanka Trump also made an appearance and posed for the photo op.

    Along with Louis Vuitton, LVMH owns 75 luxury, fashion, and beauty brands, including fashion houses like Christian Dior, Givenchy, Celine, and Loewe. The visit prompted immediate backlash online, spurring the hashtag #boycottlouisvuitton.

    One user on Twitter wrote, "Yes, a man worth $70 billion has nothing to lose from Trump's policies. But people of color, immigrants, Muslims, women, and #LGBTQ communities are loosing too much. @lvmh #votewithyourwallet #boycottLOUISvuitton"

    At the factory opening, WWD reported that Arnault praised Trump's "commitment."

    "This shows two commitments: One, the commitment of LVMH to the American market, and two, the commitment of President Trump to the American worker,” Arnault reportedly said. “I have always been close to the U.S. since the beginning of the Eighties when I lived here. You remember that France, a beautiful country, was becoming a little bit socialist at the time, and so I tried to find a country where business was welcome. So I lived here in New York, and that’s where I learned to do business in the American way, the efficient way.”

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