海南飞鱼彩票规则|海南飞鱼网

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

This Rising It Bag Brand Is Doing Sustainability Right

Alfeya Valrina's mini bags are about to take over.

image
Courtesy

We're always on the hunt for the next cool bag brand. The latest designer on our radar doesn't hail from a major fashion capital like New York or Paris. Instead, a small, female-led brand based out of Jakarta is catching our eye for all the right reasons.

You may have seen Alfeya Valrina's colorful mini bags on the street style scene at Fashion Week or while scrolling Instagram. But beyond creating a buzzy new micro bag that's 'gram-worthy, the designer built something much bigger: a sustainable fashion brand that supports fair labor and local artisans in her native country, Indonesia.

SHOP ALFEYA VALRINA BAGS

Valrina studied fashion design in New York and L.A. at FIT and FIDM. But when it came time to launch her own brand, the young designer opted out of the traditional New York or Italy-based route, instead moving back to her native Indonesia to build something that could support her home country.

At a time when fashion brands around the world are struggling to get sustainability right, Valrina built her brand with zero-waste, fair labor, and ethical sourcing at its core. Instead of importing leathers from Europe, the brand only uses materials locally sourced from tanneries throughout Indonesia. Valrina employs local artisans to create jobs and promote fair wages–an especially important practice in Indonesia, where many large fashion brands exploit factory workers with extremely low pay and dangerous working conditions.

The artisans use minimal machinery, which saves on energy consumption and reduces the brand's carbon footprint. Bags are produced on-demand to avoid overstocking and excess products, and leftover pieces are up-cycled into new accessories to eliminate waste.

As for the bags themselves, the styles range from croc-embossed leather to smooth, buttery finishes in an array of colors. The mini Joe Joe bag, available in playful textures including shiny patent red, lime-green corduroy, and glam black croc, became an instant favorite amongst the fashion set. The prices range from $98 - $350, making for an affordable bag that you don't have to feel guilty about—a rarity in today's fast fashion-filled world .

After many decades of It bags coming solely from the world's biggest fashion houses, the rise of a small, one woman-led brand like Alfeya Valrina indicates more stylish women are trading in the fancy logos for purchases they can actually feel good about.

Advertisement - Continue Reading Below
More From Fashion Designers
海南飞鱼彩票规则 竞彩比分计算 奥讯足球指数 黑龙江时时彩 极速时时彩 天津11选5 雷速体育里面的人在哪里下单 华东15选5 2012奥运会足球直播表 20128月12日足球比分 江苏时时彩 亚洲足球指数 重庆幸运农场 广东快乐10分 大蠃家足球即时比分163 亿客隆彩票首页 山东群英会